Help us take your toothbrush on its next adventure!

Firefly® has partnered with TerraCycle® to give your Firefly toothbrush a new life and a new purpose – to help reduce waste in our landfills. With your help, we can make a difference!

How it works


Place your well used Firefly toothbrushes, toothpaste, flossers, and more in a reusable cardboard box.

Get your FREE label

Fill out the form below to get a prepaid shipping label, totally free of charge!


Print the label, adhere to your box, and ship. Now sit back and relax knowing that youʼre not only helping to build healthy habits for your kids, but also a more sustainable future!

Complete the form to recycle