About Firefly

Making Healthy Habits Fun for Nearly 20 years!

For almost two decades, Firefly®, America's #1 Kids Toothbrush Brand*, has been on a mission—to make healthy habits FUN for kids through imagination and play while empowering their development of good oral hygiene for life.

It's no secret that getting most children to brush their teeth every day, twice a day, comes with a "brush battle." Since we know childhood is the best time to form healthy habits, we set out to be a partner to kids and their parents in conquering that battle as a team. Whether it's a parent helping their little one brush their first tooth or a child ready to embark on a new adventure with one of our beloved characters, we will be there.

Count on us to continue pairing imagination with innovation to "lighten the load" for parents and light up the faces of their kids.

Simply put, we'll make brush time child's play!