As a pediatric dentist and a mom, I’m always looking for ways to turn the brush battle into a positive experience for children and parents alike. When parents turn to me for advice on making brush time fun while developing healthy habits, my answer is always Firefly, the #1 brand in children’s oral care. From light-up timer toothbrushes to kid-friendly flavor natural anticavity fluoride toothpastes and character licenses, Firefly continues to develop innovative products that deliver on all requirements I look for in children’s oral care.