Entertain kids into healthy habits.

Healthy habits make life easier. And the best time to form healthy habits is in childhood. But anyone with children of their own knows that this is easier said than done. Getting kids to brush their teeth often turns into a bathroom “Bush Battle” in the morning and before bedtime. It can come with stress, chasing and sometimes tears because children are resilient, determined, and have very powerful lungs, but it doesn’t have to be this way! Even as adults we know that when we turn work into play, we get more done; We learn and remember better when we’re emotionally engaged.

Every firefly moment helps children find their way through the forest of childhood, to be purposely playful, empowered to do it on their own and mindful of good health. We create products that encourages playfulness while guiding them to brush regularly and keeping them engaged to brush longer for an effective clean.