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This Natural Fluoride Toothpaste helps fight cavities, tastes great and strengthens weak spots in tooth enamel for a healthier mouth. Bubble Gum flavored, this kids’ natural toothpaste contains fluoride to help prevent dental cavities while restoring and rebuilding tooth enamel, resulting in stronger teeth for better oral health (as part of a good oral care routine by strengthening enamel). Firefly Kids Natural Fluoride Toothpaste is 98 percent Natural Origin and makes brushing teeth 100 percent more fun! Gluten free and contains no dyes, artificial flavors, sweeteners, sulfates or parabens. 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