Firefly® is a leader in children’s oral care solutions, delivering Good. Clean. Fun. to entertain children into healthy habits that last a lifetime, while helping to minimize mess. By using bright colors, flashing lights and the most popular characters,  Firefly® helps turn brush time into a fun experience for kids and parents alike.  Plus, its BDHF approved (British Dental Health Foundation) toothbrushes come at an affordable price point, helping parents trust they are choosing the best quality product for their children’s oral care routine.

Firefly® is part of Dr. Fresh, LLC, one of the fastest growing oral care companies in the U.S.  Innovation in new product development is the foundation of the company’s steady growth and success. Headquartered in Buena Park, California, Dr. Fresh, LLC


Grosvenor Consumer Products
268, Bath Road
Regus Building
00 44 1753 725365