Invented by a dad and his young daughter, FireFly flashing toothbrush encourages kids to brush more thoroughly than regular toothbrushes.

FireFly light up timer kids toothbrush lights up and flashes for 60 seconds, the dentist recommended time for kids to thoroughly brush each row of teeth. The light can be activated easily by a press of a button or tap on the bottom of the brush, allowing children to learn and take charge of their brushing at a young age.

FireFly Toothbrushes have already helped millions of kids establish good brushing habits. The flashing toothbrush comes in a variety of fun styles and colors including Barbie, Spider Man or Hot Wheels. Have your child pick out his or her FireFly Toothbrush at one of our fine retailers today!